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Crafted with purpose

Born in Dhaka, built for Bangladesh — redefining how you experience eyewear.

From a simple idea to a movement

Laga Choshma — লাগা চশমা — was born from a simple frustration: why should premium eyewear cost a fortune in Bangladesh? We saw a gap between overpriced international brands and low-quality local options.

In 2024, we set out to change that. Our founding team brought together expertise in optical engineering, fashion design, and e-commerce to create something new — an eyewear brand that delivers international quality at honest prices, designed specifically for Bangladeshi faces and lifestyles.

“We believe that clear vision is a right, not a luxury. Every frame we craft carries that conviction.”

Today, Laga Choshma serves thousands of customers across all 64 districts of Bangladesh, with a growing showroom presence in Dhaka and plans to expand to Chittagong and Sylhet.

Our Team Members

Meet Our Expert Teams

Arpith Rahman

Operation Manager

Jubayer Ahmed Sojib

Operation Manager

Julkar Nayeen

Marketing Specialist
5,000+
Happy Customers
64
Districts Served
120+
Frame Designs
4.8★
Average Rating

Our core values

01
Quality First
Every frame undergoes 12-point quality inspection. We use UV400-certified lenses, Italian acetate, and Japanese titanium — the same materials used by global luxury brands.
02
Honest Pricing
By selling direct-to-consumer, we eliminate middlemen and pass the savings to you. Premium eyewear shouldn’t require a premium budget.
03
Designed for BD
Our frames are ergonomically designed for South Asian face shapes — optimized nose bridges, temple lengths, and lens widths for the perfect fit.

Ready to see the world differently?

Explore our collection and find the perfect frame for you.

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